From beginner slopes to black runs in digital marketing
Since 2015, we have partnered with Lion Alpin, offering memorable ski trips to the Alps.
Since 2015, we have partnered with Lion Alpin, offering memorable ski trips to the Alps. A flexible approach has been key, as their business shifts with the ski season.
Solution
To achieve the best possible results with advertising, we ran campaigns when it was time to book ski trips. For example, we targeted both last-minute bookers and those planning well in advance.
“I trust Marcus who has full control of our advertising and largely runs it independently. He has had us as a client for so long that he knows how it should be managed.”
During the ski seasons, trips should already be sold. So during this part of the year, we focus on search engine optimization (SEO) instead. For example, we restructured and created new pages on the website to improve the customer experience and boost search rankings.
“My role is so broad that it’s impossible to be an expert in everything. That’s why your expertise is such a great complement. We couldn’t maintain our high level of SEO and advertising without your help.”
Be Better Online has also led internal training sessions for Lion Alpin, for example in the analytics tool Google Analytics.
Results
The SEO work has yielded excellent results over the years, with significantly better rankings today compared to the start. Advertising has also performed brilliantly. One year, the ads had to be stopped – because the ski trips sold out!
“Be Better Online is an invaluable partner for us, providing the marketing power we need. You always stay on top of the latest trends and are on your toes with what’s happening in your industry.”
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