Tracking and analysis
Data you can build your decisions on
Without reliable tracking, you end up making decisions on loose assumptions. We set up robust measurement across your digital channels so you can see exactly what drives traffic, conversions, and business value.
Our strengths
We measure, analyze, follow up and find potential for improvement
BBO works closely with you to define relevant KPIs, analyse results on an ongoing basis, and give recommendations based on your data.
Server-Side Tracking
×Future-proof tracking with better data quality and privacy protection through server-side tracking.
Learn moreDashboards
+Custom dashboards that provide real-time insights and automated reports.
Learn moreData Lake
+Gather all marketing data in one place with BigQuery and scalable data platforms.
Learn more
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Better data quality
Server-side tracking eliminates loss from ad blockers and gives you more complete and reliable data to base decisions on.
Full data control
Own your data completely. We build solutions where you have full control over what is collected, stored, and shared.
Real-time insights
Dashboards that update in real-time give you the ability to act quickly on changes in performance and behavior.
Data-driven growth
With the right data in the right place, you can optimize every step of the customer journey and maximize ROI.
From day one we have seen the effect of the work BBO has carried out and recommended. We see a huge increase in sessions to our website, which has generated many enquiries and deals for us.
Anna Hammarkvist, Amesto AccountHouse
Many companies have become better online since they started working with us. We thrive best with long collaborations, and it shows in the results. Read more about it in our cases.
The process
How it usually works
The setup varies depending on your needs, but this is usually how we work:
Mapping your measurement needs
We start by understanding your business, your goals, and which data you actually need to make better decisions. Together we identify what to measure and why.
Setup and implementation
We set up tracking, server-side tracking, and data flows that fit your tech stack and privacy requirements. Everything is built to be robust and future-proof.
Visualisation and reporting
We build dashboards and reports that give you the right insights at the right time, without unnecessary noise. You should be able to act directly on what you see.
Ongoing optimisation
We monitor your KPIs, find potential for improvement, and give concrete recommendations based on your data. We are always looking for the next step that brings the most value.
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