Server-Side Tracking
Tracking that drives a higher return
Get more accurate data and better privacy with Server-Side Tracking, and strengthen the foundation for smarter decisions.
Stop losing valuable data
With Server-Side Tracking, visitor data is routed through your own server before it reaches tools like Google Analytics or Facebook, independent of ad blockers, cookie restrictions and browser settings.
This kind of visibility makes it easier to make budget decisions, adjust and improve campaigns that aren't performing as they should, and show exactly what every ad dollar gives back.
Frequently asked questions about AI optimization
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Server-Side Tracking means data is sent via your own server instead of directly from the visitor's browser. This provides more reliable data and better privacy protection.
Browsers block more and more cookies and tracking scripts. Ad blockers and ITP restrictions mean you lose up to 30–40% of your data with client-side tracking alone.
We set up Server-Side Tracking for Google Ads, Meta, TikTok, LinkedIn, and Google Analytics 4 via Google Tag Manager Server-Side, among others.
Server-Side Tracking gives you more control over what data is sent to third parties, making it easier to comply with GDPR and other privacy regulations.
A basic setup typically takes 2–4 weeks depending on your existing technical infrastructure and number of platforms.
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