Industry news
ChatGPT Ads in Sweden so far: results, buyer journey and measurement
How has ChatGPT Ads performed in Sweden so far? The first results, where the ads land in the buyer journey and how conversions are counted.…
October 15, 2026
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Knowledge
5 concrete ways to implement AI in your organization
More than one in three Swedish companies use AI, according to Statistics Sweden. Far fewer have made it part of daily work. Here are five concrete ways to get…
October 6, 2026
Knowledge
SEO for ChatGPT: How to Improve Your Visibility
ChatGPT has passed a billion weekly active users, and many now ask the purchase questions that used to go to Google. Here's how to get found and cited in its…
October 5, 2026
Industry news
AI frees up time on the marketing team – but for what?
AI makes it faster to produce marketing content, but the time it saves does not automatically make marketing better. The real question is how teams use that…
September 30, 2026
Industry news
Marketing teams are using only a fraction of AI’s capability
Today's AI models handle tasks that once required a whole production team. Yet most marketing teams only use them for drafts and summaries.…
September 23, 2026
Industry news
Six months of AI in the ad account – what works?
Half a year after Google, Meta and TikTok opened ad accounts to AI, the hype has cooled. Here is what AI is actually good at – and why budget control still…
September 16, 2026
Industry news
Google now shows AI performance globally and calls it SEO
Google's new Search Console AI reports show how your pages perform in AI Overviews and AI Mode – and let you choose whether to appear there at all.…
September 7, 2026
Knowledge
GEO vs SEO: differences, similarities, and how they work together
SEO earns you a better search ranking; GEO earns you a mention in an AI-generated answer. Same groundwork, different measurement – here is how they work…
September 2, 2026
Industry news
ChatGPT Ads Is Here: How Ads in the Chat Work
OpenAI has started showing ads in ChatGPT. Here is how the ads work, who can buy them and what they mean for your advertising.…
September 2, 2026
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