GEO & AI optimization

Get cited in AI answers and attract more customers

We help you appear in AI assistants, AI search, and next-generation search engines. With GEO, we ensure your brand is mentioned when customers ask Google, ChatGPT, Perplexity, or any other search service.

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The challenge

If you're not in the AI answers, you're losing ground

More and more often the customer journey starts in a chat box, as users turn to AI assistants to find answers, compare services, and make decisions. The companies that appear in those answers today are building a lead that is hard to catch up with.

With robust AI optimization, we ensure that AI models understand, trust, and recommend your brand, so your name stays part of the conversation, no matter how your customers search.

GEO vs SEO

Do you need GEO if you already work with SEO?

If your company already works successfully with SEO, the website probably has much of the basic groundwork needed to appear in AI search. The disciplines complement each other, both technically and in content optimization.

But without actively working with GEO you miss a large part of the insights. If you only follow your organic rankings you cannot see what your AI visibility actually looks like, which competitors are cited more often than you, or what in their content makes the engines choose them.

As an AI SEO agency we help you monitor how you appear in AI search, compare yourself with competitors, and turn the insights into concrete actions.

SEO: Sökresultatet

En lista med länkar att jämföra för att hitta svaret. Mätpunkten är position och klick.

GEO: AI-svaret

Ert varumärke

Svaret levereras direkt. Mätpunkten är omnämnanden och citeringar.

How we work with search engine optimization for AI search

The work starts by finding out where you stand today, and never really ends, since the outcome changes as the models are updated. In short, our work usually looks like this:

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01
Mapping
To map the starting point we test relevant questions from your industry in ChatGPT, AI Overviews, and other search services, and compare where you are mentioned with where competitors take the spot instead.
02
Content structure
The texts on the site are reworked with clear definitions, adapted headings, and source references where motivated, so AI models can find, understand, and cite them correctly.
03
Technical SEO for AI search
We make sure the pages can be indexed and read by machines by laying the technical foundation, with structured data and thoughtful markup of the content in the code.
04
Monitoring and reporting
To show how visibility develops over time, we continuously follow up mentions in ChatGPT, AI Overviews, and other search services and compile the results in reports.

Measurement

How we measure whether you appear in AI search

Where do you end up when the customer asks an AI assistant instead of googling? In traditional SEO you can point to a position in the search results, but in GEO the outcome is more volatile.

What you want to follow is how many potential customers meet the brand in the AI answers, and whether it shows up in trackable traffic. Visibility that looks strong one day can be down to zero the next, so we follow the development across several measuring points instead of drawing conclusions from a single test.

At regular intervals we redo the same test as in the mapping. We ask a number of questions from your industry in ChatGPT, AI Overviews, AI Mode, and other search services, and compare the answers with earlier measurements and with your competitors.

AI visibility

Want to know if your brand shows up in AI answers?

More and more people start their research directly in ChatGPT, Gemini and Google AI answers. We measure how often you are mentioned when buyers ask, map which sources the models trust and build the content that makes your business the answer.

AI visibility Book a meeting

"Which company in [your industry] should I turn to if I need help with [your service]?"

Your brand

24 %

Share of AI answers

3 of 41

Questions without your name

Reporting

The key metrics for your GEO optimization

We count mentions, that is how often your brand is mentioned in the answers, and citations, that is how often the answers link on to your website. The share of questions where you are mentioned is called AI Share of Voice. Citations matter most, since they also generate clicks.

We also show which sources the models use in your field, so you can see whether it is your own site or someone else that dominates. Then we connect visibility to traffic and conversions to see what leads to business.

Frequently asked questions about AI optimization

Still have a question? Contact us

There are plenty of terms for visibility in AI answers, and most are used fairly synonymously.

GEO (Generative Engine Optimization) is the term that has emerged alongside citations in generative AI engines. Another term is AEO (Answer Engine Optimization), which has been around longer and has its roots in voice search and direct answers. LLM optimization instead refers to the language models behind the tools.

These terms overlap more than they differ. They share more or less the same goal, which is creating content that gets recommended and cited by AI assistants like ChatGPT, Google AI Overviews, and Claude.

Traditional SEO is about appearing and ranking high in the regular search result listings. GEO instead aims to be cited in the AI-generated answers, where the model itself selects and summarizes information from sources it trusts. But you shouldn't see them as two entirely separate worlds. AI engines often pull their answers from the same sites that rank well on Google.

Unfortunately, one doesn't replace the other. More and more searches are answered directly by AI, without the user even needing to click through to a site. If your content isn't shaped in a way the AI understands and can pick up, you risk losing visibility, even if you've put a lot of work into SEO.

That's for us to figure out. With the right tools, our specialists analyze your current visibility in AI assistants and map out where you have opportunities to be cited and recommended.

We work with visibility in ChatGPT, Google AI Overviews, Claude, Microsoft Copilot, and other emerging AI search tools.

GEO & AI optimization

Get cited in AI answers and attract more customers

If you're not in the AI answers, you're losing ground

Do you need GEO if you already work with SEO?

How we work with search engine optimization for AI search

Mapping

Content structure

Technical SEO for AI search

Monitoring and reporting

How we measure whether you appear in AI search

Want to know if your brand shows up in AI answers?

The key metrics for your GEO optimization

Frequently asked questions about AI optimization

More reading about GEO

Vad är GEO (Generative Engine Optimization)?

GEO vs SEO: skillnader, likheter och hur de samspelar

Google lyfter återigen kravet på unikt innehåll

Time to take the next step

GEO & AI optimization

Get cited in AI answers and attract more customers

If you're not in the AI answers, you're losing ground

Do you need GEO if you already work with SEO?

How we work with search engine optimization for AI search

Mapping

Content structure

Technical SEO for AI search

Monitoring and reporting

How we measure whether you appear in AI search

Want to know if your brand shows up in AI answers?

The key metrics for your GEO optimization

Frequently asked questions about AI optimization

What is GEO?

How does GEO differ from traditional SEO?

Do we need GEO/LLM optimization if we already work with SEO?

How do I know if we appear in AI answers?

Which AI platforms do you optimize for?

Can we work with AI optimization without giving up our existing SEO?

What does it cost to hire you?

More reading about GEO

Vad är GEO (Generative Engine Optimization)?

GEO vs SEO: skillnader, likheter och hur de samspelar

Google lyfter återigen kravet på unikt innehåll

Time to take the next step